About SSL

We are passionate about our work and
share this passion with our valued members and suppliers.

Sports Specialists Ltd. (SSL) is a collection of the best specialty snowsports retailers in the U.S. Since 1971, SSL has been the leading marketing, purchasing, and merchandising group in the specialty ski, snowboard, outdoor, and casual furniture industries. We share a passion for the lifestyles we serve, and that gives us unique insight into the marketplace that you just can’t get anywhere else.

The SSL community is made up of:

  • 52 retail businesses in 26 states and D.C.
  • 130 retail storefronts
  • 70 city shops
  • 60 area shops
  • 129 snowboard storefronts
  • 28 casual furniture storefronts
  • 21 outdoor storefronts
  • Over $150 million in total snowsports retail sales
  • Purchasing programs with over 90 major suppliers in our industries.

Our Mission

To be recognized in our industries as the leading specialty retailer-owned buying group in the USA. We operate with respect and integrity, offering purchasing programs and business services to our valued members as well as providing an advantage to our key suppliers.

Sustainability is a priority!

Sustainability is a priority!We believe it is everyone’s responsibility to help protect our environment. Through our technology initiatives and e-commerce platform, we are improving communications and reducing the need for paper.