Management Team

The President/Chief Executive Officer, with the help of the management team, oversees the day-to-day operations of the company.

• Stephen R. Rogers – President & CEO
• Nancy Toscano – Controller
• Cathy Walker – Merchandise Manager – Softgoods
• Whit Sobey – Merchandise Manager – Hardgoods
• Trish Mooney – Programs Coordinator
• Lila Herbst – Senior Accounts Receivable Coordinator
• Cindy Dowd – Accounts Payable Coordinator
• Carol Mulvaney – Administrative Assistant

Board of Directors

Our stockholder/members elect a nine-member Board of Directors to three-year rotating terms, it is the board’s responsibility is to give direction to management and lookout for the interests of all stockholder/members.

Officers

• Chairman – Bob Rudy – Rudy’s at Wisp, MD
• Vice Chairman – Mark Williams – Williams All Seasons, IL
• Treasurer – Gary Cole – Cole Sport, UT
• Secretary – Brad Nelson – Hi Tempo, MN

Board Members

• Gary Cole – Cole Sport, UT
• Alan Davis – Princeton Sports, MD
• Greg Dekdedrun – Dekdebrun’s Ski & Snowboard, NY
• Marsha Mather – Laacke & Joys, WI
• Larry Merkel – Round House Ski & Sports Center, MT
• Brad Nelson – Hi Tempo, MN
• Alan Newman – Alpine BoardSports, AZ
• Bob Rudy – Rudy’s at Wisp, MD
• Mark Williams – Williams All Seasons, IL

Buying Committees

SSL buying committees are made up of some of the best buyers in our industry. They preview new products, discuss the diverse buying needs of our members, and negotiate purchasing contracts that can best satisfy our members’ needs, while maintaining mutually beneficial relationships with our supplier partners.

Program Development & Communication

While group collaboration is encouraged in order to generate the most cost-effective programs, our retailers maintain their individuality by being able to select the programs and brands that work best for their stores.