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SSL is a partnership of North America's premier retailers and premium brands. Our leading national network is dedicated to enhancing your competitive advantages. Our strong management team, strong Board of Directors, and experienced buying committees are your best sources for a competitive advantage for your business.

Winter Sports Market
The show that brings together owners and buyers with selected suppliers for live previews and special buying opportunities at the beginning of the buying cycle. You'll meet with the company's principals, not just your regional representatives.
Enhanced Buying Power
Our volume provides better margin opportunities through leveraged buys.
Networking and Communication
Exchange ideas with non-competing business owners and buyers. Find out what worked and how to avoid what didn't.
Rebate Programs
SSL Advantage Rebates and supplier rebates are above and beyond normal discounts and have a huge impact on your bottom line.
Inventory/Stock Exchange
Here's how to reduce excess inventory or procure hard to find items for your customers.
Private Label Programs
The best solution to enhance your buying and merchandising opportunities. Our private label softgoods and accessory programs offer higher margins on quality merchandise without competitor price influence.
Management Seminars
Hear solutions to help you become a better retailer from qualified consultants.
Extended Payment Terms
Our good credit gives you better terms to better match your cash flow.
Join Us!
To find out how SSL can help your business, please contact Steve Rogers at (585) 742-1010 or click here to contact us online.