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SSL is a partnership of North America's premier retailers and premium brands. Our 46 retailers in 26 states and the District of Columbia maintain 136 storefronts, and represent over $140 million in total retail sales.

Our strong management team, Board of Directors, and buying committees are dedicated to becoming your most valued business partner by enhancing our customers' experiences.

Why Do Business with Us?
  • Single purchasing entity
  • Central order processing
  • Central billing
  • Credit-30+ years of paying our bills
  • Strong financial position
  • L/C's - from each stockholder
  • Preferred security position
  • National representation - 28 States and DC
  • Mix of metropolitan and resort area stores
  • Our stockholders (over 30% are past Retailers of the Year - SIA)
  • Progressive and informed management
  • Winter Sports Market
  • Willingness to work towards mutually beneficial goals
Our Goals & Objectives
  • Explore new opportunities for mutually beneficial partnerships
  • Grow our business with your company-market share growth with the industry's "best of the best."
Become a Supplier
To find out how SSL can help your business, please contact Steve Rogers at (585) 742-1010 or click here to contact us online.