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SSL utilizes its collective bargaining clout to negotiate customized opportunities, services and tools that deliver competitive advantages in buying, merchandising and marketing to all its retailers.

As a member of SSL, you will enjoy the opportunity to build relationships with other specialty store owners and become part of a community of trusted peers and partners. You will also have access to exclusive products, prices and suppliers while maximizing buying power and protecting your bottom line.

Maximize Your Buying Power

Maximize Your Buying Power

We leverage our collective buying volume to negotiate discounts, special deals, re-order programs and freight allowances that provide better margin opportunities for our retailers.
Extend Your Payment Terms

Extend Your Payment Terms

Backed by our strong credit, we negotiate extended payment terms to better match your cash flow.
Expand Your Knowledge

Expand Your Knowledge

Harness SSL’s collective knowledge and generations of experience. Exchange ideas, discuss business practices and share solutions with non-competing business owners and buyers across the country.
Attend Management Seminars

Attend Management Seminars

We regularly organize seminars and presentations on topics ranging from industry trends, marketing innovations, merchandising solutions, and the latest services and tools to help you stay informed, efficient, and ahead of your competition.
Earn Rebates

Earn Rebates

We develop SSL Advantage Rebates and negotiate supplier rebates that exceed normal discounts and have a huge impact on your bottom line.
Exchange Inventory

Exchange Inventory

Utilize the SSL network of retailers to reduce excess inventory or obtain hard to find items for your customers.
Your Brand

Your Brand

A great way to enhance your buying and merchandising opportunities, our private label softgoods and accessory programs offer higher margins on quality merchandise without competitor price influence.
Experience Winter Sports Market

Experience Winter Sports Market

The Winter Sports Market (WSM) is SSL’s private trade show for its snow sports retailers. This annual show features product previews, presentations of exclusive buying programs, networking and a chance to hear from the top suppliers’ principals.
Join Us!

Join Us!

To find out how SSL can help your business, please contact Steve Rogers at (585) 742-1010 or contact us online.